Apple Is Headed to the Research Triangle: What to Expect

apple building

What impact will Apple’s latest announcement ultimately have on the Triangle area?

Whether you already live in North Carolina’s Research Triangle area or you hope to soon, Apple’s upcoming presence in town will likely make an impact. For better or worse, towns with Apple campuses are simply never quite the same. So what changes can residents and local real estate professionals expect to see?

Job Opportunities

Apple plans to begin hiring immediately to fill 3,000 new roles in the region. Young people and growing professionals in the tech space already found impressive opportunity in Raleigh-Durham, but Apple’s addition makes the region practically unmatched as a tech employment haven. 

And these jobs average $185K in annual salary, meaning economic benefits spanning through local businesses and industries. North Carolina can expect about $1.5 billion in annual economic benefits once the hub is up and running. 

Community Partnerships

Aside from the obvious benefits of job opportunities and state revenue, Apple also brings funding for shared local causes. They’ve committed $100 million for community initiatives and Raleigh-Durham public schools, and another $110 million for infrastructure like roads, bridges, and broadband. It’s clear that Apple intends to bring positive change to the area. 

Real Estate Market Impact

With a 1-million-square-foot campus coming soon, and leases on local offices while construction and development remains underway, commercial real estate will see a much-needed bump as Apple settles into the area. 

In terms of the housing market, predictions constitute a double-edged sword of sorts: the market will only get tougher for buyers, but home values will see continued appreciation and sellers will see investment returns soar. 

Anyone who already owns a home in the area is likely in for a payday down the line as Apple attracts more well-paid, qualified professionals to the Triangle. Demand for homes is expected to increase, and supply can only keep up with a fraction of that spike. 

The other good news is that those looking to enter the market soon can rest easy in their investment. The price may feel steep, but it’s only likely to get steeper, which means now is the time to enter homeownership in Raleigh-Durham. 

For many, though, the idea of the housing market in the Triangle becoming more competitive than it already is may feel like reason for tears. The seller’s market and the bidding wars it demands are already cutthroat, and the amount of standing inventory doesn't leave room for much hope. 

On the other hand, the supply-to-demand ratio and the expected long-term benefits of Apple’s arrival in the area mean that now is the perfect time to build your own home. No competing for existing homes (that might not even check all your boxes), and no over-compromising on location, features, and price. No more feeling out of control. 

The trajectory for resale value for homes in the area means the investment into a custom home not only sets you and your family up to live your dreams in Raleigh, but also to someday cash in on the best builder of generational wealth there is! Job security, economic benefits, and community projects in the area indicate bright times ahead. 


The best part? Custom building has never been easier! With our team of experts working around the clock to make your home a reality, you keep plenty of time for your work and priorities. Ready to build your dream Atmos home in the Triangle? Get started today!

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