4 Reasons Your House Isn’t Selling
Avoid the biggest seller mistakes to make sure your home moves off the market quickly.
Even in a hot real estate market, it’s possible that your home might not sell as fast as you’d hoped. If you aren’t getting the bites you’re looking for, maybe there’s a reason. Instead of letting your home sit on the market for weeks on end, ask yourself a few key questions to ensure you’ve made your property as appealing as possible to buyers.
Is the asking price too high?
Even in a competitive market, it’s possible to price your home too high. If your listing price is significantly over comparable listings in the area, it may be a sign that you’ve overshot the market. With nearly half of agents reporting that overpricing is one of the biggest temptations they face, it’s not an uncommon problem—so if your home is sitting on the market for more than a few weeks and if you’ve been getting feedback from showings and open houses that it’s out of their price range, those could be the red flags you need to reevaluate your asking price. In the last year, buyer competition has subsided in many areas. While the North Carolina market remains hot, pricing strategy is important among sellers now more than ever.
People can’t envision living in the space.
The aesthetics of your home play a vital role in getting it sold quickly. If you’re already moved out or you have very particular tastes, it may be hard for prospects to look past the current interiors and imagine themselves living there. 77% of real estate agents believe that staging makes it easier for buyers to visualize the property as their own, so consider this solution for your home to give it a more neutral look that will appeal to a wider range of buyers. From small updates like decluttering and removing personal items to bringing in a full-fledged staging company, staging strategically could be the simple fix you need to get the offer you’ve been waiting for.
Your listing photos don’t do it justice.
Professional listing photos can make or break your home-selling experience. Because 90% of home buyers start by looking online, it’s important to have images that stand out. While the number one thing you shouldn’t do is not include any photos at all, posting poor-quality photos follows as a close second. Be sure to bring in a professional photographer to capture your home at its best. As an expert, they’ll be able to achieve the best lighting, angles, and framing to give your home maximum appeal online. And the investment is typically worth it—homes with professional photos sell 32% faster than other listings.
You need to make some updates.
Your home doesn’t need to be turnkey to sell, but you do need to take care of a few basics. Be sure that your space is clean and that you’ve taken care of any obvious repairs. That way, people won’t feel like they’re looking at a fixer-upper. Consider adding a fresh coat of neutral-colored paint, redoing the fixtures in the kitchen and bathroom, or updating lighting fixtures or ceiling fans. While it’s not worth doing major renovations before you move out because buyers will likely want to customize their space anyway, making small and noticeable changes can make a big difference and help buyers take the leap.
If you’re selling and looking for a new place to call home, think about building instead of buying. Atmos helps you build a custom home from start to finish, all on one platform, to make bringing your dream home to life easier than ever before. Learn more about Atmos to get started.
