Why is Homebuilding So Hard?

exterior of large brown and white home

Home buyers spend an average of $20K to modify their homes within the first year—so why isn’t homebuilding more popular?

While a variety of industries are embracing technology to let customers personalize products to their tastes like shoes (Nike, Vans), cars (Tesla) and even aspects of the home (renovations), homebuying, as a whole, has not. To consumers that are used to customization and price transparency, the home buying experience remains opaque and difficult to understand. Buying a home for the most part means settling for a home that someone else built that’s close enough to your vision and over time spending time and money renovating the home to fit your vision. But what if you were to go straight to the part where you chose the exact neighborhood, lot, home design, floor plan, and interior finishes that are your dream vision?

The answer is to build a custom home.

Building a home may seem out of reach for most consumers that assume it’s limited to DIYers, who are willing to spend years building the homes of their dreams or the ultra-rich that have the money to work with architects and builders that cater to their very specialized demands. But think about this: home buyers spend an average of $20,000 to modify their new homes within the first year of purchasing. Which means a lot of people are settling for a home that they kind of like instead of taking the leap to build a home they actually want.

With Atmos, home building will not require years of time. The average build is estimated to be 8–10 months. It won’t require tons of money, either. Most of all, Atmos is easy.

We allow you to design and build your home through one platform seamlessly, according to your own specifications and with full price transparency.

Here’s how it works:

  1. Land: browse all available lots by neighborhood and/or price and keep track of the lots you like. (If you already have a lot, just skip this step.)

  2. Home design and floor plan: we’ve worked with architects to collect 1000s of exteriors and interiors you can browse based on the number of bedrooms, bathrooms, floors, square footage and price you want.

  3. Finishes Package: choose the details you want including flooring, roofing, appliances and landscaping based on price.

Atmos even pairs you with a dedicated home concierge to communicate with and help guide you. They’ll also be your connection to the Atmos-provided architects, builders, and interior designers that will be working with you should you want to customize your design further in the rooms you care most about — like a killer master bedroom or a decked out home office. By acting as your intermediary, Atmos can help with potential delays and unnecessary change orders, which are the biggest reasons why 90% of people say they would never build another home. Not many people want to sign up for a process that is likely to go over budget and past deadline.

Your Atmos team will also help take care of the minute decisions that we’ve found most of our clients don’t feel the need to make, like picking every single doorknob or bush for their garden. Leave that to the DIYers! Just pick the things that matter to you, like the lot and floor plan and your home concierge and Atmos-provided interior designer will help design a home that fits with your style. By aggregating the most popular modern and contemporary designs that can be built on a large enough scale, Atmos is able to reduce the costs for every home buyer and pass those savings on to you.

If you’re ready to get started on building your dream home, visit us at buildatmos.com. We’re now live in North Carolina and we’ll be launching in other fast growing cities soon!

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How to Guide Clients Through a Competitive Market

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